Analysis of the Revitalization of Among Tani Main Market in Batu City: The Role of Informal Contracts, Social Networks, and Trust Among Traders
Keywords:
market revitalization, informal contract, social capital, social networkAbstract
This research focuses on analyzing the role of informal contracts and social capital in the revitalization process of Among Tani Main Market in Batu City. The method used is qualitative with a descriptive approach, using observation, interviews, and literature studies to collect primary and secondary data at Among Tani Main Market. The results showed that revitalization by the government succeeded in improving the performance and competitiveness of the market through infrastructure renovation, provision of parking facilities, and improved sanitation. Informal contracts between the government and traders, which are based on trust, play an important role in the revitalization process. In addition, social networks among traders also play an important role in disseminating information, providing support, and increasing income. The implications of this study indicate that revitalization of traditional markets supported by effective government strategies, strong informal contracts, and good social networks can improve traders' welfare and market attractiveness, and can be a reference for future research related to the implementation of market revitalization programs and the role of social capital in local economic development.
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Copyright (c) 2024 Adam Arya Nugraha, Auliya Ur Rohmah, Wennie Candra Kusuma (Author)
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